About this activity
Editor's Note
Look, I've spent a decade watching the travel industry pivot from "sightseeing" to "experiences," and frankly, most of it is just overpriced occupancy fillers with a fresh coat of paint. But AMAZE Amsterdam is different. It’s housed in an old Elementenstraat warehouse—a legendary spot for the underground rave scene—and it hasn't lost that gritty, authentic soul despite the high-tech upgrades. While most operators are chasing the same old lead generation tactics, the team here has actually built something that messes with your senses in the best way possible. It’s a bit of a middle finger to the boring, static museum culture we see too often. Honestly, if you're tired of the same old canal cruises and want to actually feel something, this is where you should be spendin your afternoon.
About the Tour
Forget everything you think you know about digital art galleries. AMAZE Amsterdam isn't just a place where you look at pretty pictures on a wall; it is a 3,000-square-meter labyrinth designed to pull you out of reality and drop you into a high-octane dreamscape.
Located in the historic Westpoort district, this "hidden gem" utilizes the same industrial bones that once hosted the city's most infamous techno parties. Today, that energy has been distilled into a 75-minute journey through seven distinct stages.
What to Expect Inside
- Cutting-Edge Tech: The "show" is powered by decades of event production expertise. We're talking world-class lasers, 11-DS sound systems, and complex media art installations.
- Interactive Environments: This isn't a passive walk-through. The rooms respond to your presence, blending smoke, light, and sound to create an evolving atmosphere.
- Emotional Contrast: The experience is carefully curated to swing between moments of intense, playful thrills and quiet, deep reflection.
- Instagram Heaven: Let’s be real—the RevPAR of your social media feed matters. The lighting design here is specifically engineered to look incredible on camera, making it a playground for content creators.
Why It Stands Out
In an industry where "immersive" is often a buzzword for a few projectors in a dark room, AMAZE delivers a multi-sensory assault. It’s designed by ID&T, the pioneers of global dance festivals like Tomorrowland, so the production value is unparalleled. Whether you’re a music lover or just someone looking for an escape from the "corporate" side of tourism, this experience offers a perspective of Amsterdam that is gritty, neon-soaked, and entirely unique.
Highlights
- Immerse yourself in a world of lights, lasers, sound, and special effects
- Discover Amsterdam’s hidden gem in a legendary former nightclub
- Create unforgettable, Instagram-worthy memories with friends or loved ones
- Experience a once-in-a-lifetime multi-sensory adventure
- Escape reality and explore Amsterdam like never before
Know before you go
- Due to the nature of this experience, the effects may cause discomfort and trigger seizures for those with photosensitive epilepsy
- Smoke is used throughout this experience; this may cause discomfort
- Visitors who are unable to navigate their way through the museum independently are permitted to bring a companion with them for free
- Children must be accompanied by an adult