About this activity
Editor's Note
Let’s be honest for a second—most "brand experiences" in the tourism world are just overpriced gift shops with a bit of fancy lighting to boost their RevPAR. But somehow, the Heineken Experience in Amsterdam manages to dodge that cynical bullet. It’s located in the old 1867 brewery, and while the industry loves to talk about "immersive storytelling" as a lead-generation tactic, this place actually delivers on the heritage front. It’s a bit loud, it's definitely crowded, and it’s arguably the ultimate tourist magnet in the city, yet you can’t deny the charm of seeing those massive copper vats in the pumping heart of the original building. Is it a bit of a marketing machine? Sure. But after a decade in this biz, I've realized that sometimes the most popular spots are popular for a reason—even if the "innovation" they brag about is just a very polished way to get you to enjoy a cold one with a few hundred strangers.
About the Tour
Amsterdam: Heineken Experience Ticket (Includes 2 Drinks)
Step inside the historic brewery built by Gerard Adriaan Heineken back in 1867. This isn't just a museum; it's a journey through the soul of a global icon, situated right in the center of Amsterdam. This 1.5-hour self-guided tour allows you to explore at your own pace while uncovering the secrets behind the green bottle.
What to Expect:
- Heritage & History: Walk through the original architecture where the Heineken legacy began. You'll learn about the company’s evolution from a local craft to a world-famous powerhouse.
- The Brewing Process: Get hands-on with the four natural ingredients that define the Heineken taste. You’ll see the evolution of brewing technology and the innovations that kept the brand ahead of the curve.
- Global Partnerships: Explore Heineken’s massive footprint in the world of sports, featuring interactive exhibits on their sponsorships with Formula 1, the UEFA Champions League, and the Rugby World Cup.
- Expert Insight: While the tour is self-guided, you'll find a short, engaging presentation in English inside the factory to give you the technical "lowdown" on what makes a perfect pour.
- The Tasting: It wouldn't be a brewery tour without the reward. At the end of your visit, you’ll head to the bar to enjoy two perfectly chilled drinks, included with your ticket. It's the perfect moment to raise your glass and connect with fellow travelers from around the globe.
Be sure to book your time slot in advance, as occupancy for this attraction fills up faster than a pint glass on a Friday night.
Highlights
- Discover the dynamic world of Heineken, in the place where the beer was first brewed
- Experience what it’s like to be brewed and bottled on the Brew U ride
- Learn how to pour the perfect draft Heineken
Know before you go
- You must be 18 years old or over to take part in this activity