About this activity
Editor's Note
Look, most stadium tours are a bit of a "follow the leader" slog where you're ushered around like sheep just to keep the occupancy rates high and the foot traffic moving. At Tour Comp, we usually roll our eyes at the corporate slickness of these things, but the Johan Cruijff ArenA actually gets it right by giving you a choice. Whether you want to geek out on the RevPAR of their VIP suites or just wander the pitch-side at your own pace, it feels less like a lead-gen exercise and more like actual football worship. It’s refreshing to see a venue that doesn't force-feed you a script, even if the "optional guide" thing is a clever way to upsell the experience. Honestly, if you don't feel a bit of a chill standing where the total football legends prepped for a match, you might be in the wrong city.
About the Tour
Step inside the beating heart of Dutch football. The Johan Cruijff ArenA isn't just a stadium; it’s a monument to a philosophy that changed the game forever. This tour offers a rare glimpse into the inner workings of Ajax and the Dutch national team, providing a "behind-the-scenes" access level that is usually off-limits to anyone without a player's badge or a high-level official's pass.
Choose Your Experience
The beauty of this tour lies in its flexibility. You aren't locked into a rigid schedule:
- Self-Paced Exploration: Wander through the stadium at your own speed. Along the route, you'll encounter knowledgeable guides stationed at key points. They are there to drop deep-dive facts about the exclusive areas you're passing through.
- Guided Insight: If you're the type who wants every bit of trivia and history squeezed out of the visit, opting for the full guided tour is the way to go. It ensures you don't miss a single detail of this footballing heaven.
Exclusive Access
This isn't just about sitting in the stands and staring at the grass. Your ticket grants you entry to the most hallowed ground in the building:
- The Dressing Rooms: Get a first-hand look at the official Ajax dressing room. It’s an intimate space where strategy is debated and history is made.
- The Players' Tunnel: Feel the adrenaline as you walk the same path the pros take when they emerge into the roar of the crowd.
- The Boardroom & Press Area: See where the big money deals happen and where managers face the heat of the media after a tough loss.
Whether you're a die-hard Ajax fan or just a traveler looking to understand the cultural fabric of Amsterdam, this tour offers a raw, authentic look at one of the world's most iconic sporting venues.
Highlights
- Experience the exhilaration of standing at the dugout and the pitch
- Get behind-the-scenes access to stadium areas normally reserved for players
- Learn the secrets behind the stadium and go where the players have been
- See where team spirit is built in the official dressing room the Ajax team
- Get a 10% discounts at the Official Ajax Fanshop
Know before you go
- Tours do not operate on 1st January and 27th April. Opening hours and tour departure times are subject to change on and around event days and match days
- Please advise when booking if you have wheelchair users in your group, as the tour will follow a different wheelchair-friendly route due to the many stairs in the stadium
- Bags larger than A4 size are not allowed and unfortunately there are no storage options available in the Johan Cruijff ArenA. We would like to ask you to take this into account. There are lockers available around the Johan Cruijff ArenA to store personal items.