About this activity
Editor's Note
Look, I've spent a decade chasing high RevPAR and analyzing lead conversions for legacy museums, but let’s be honest: the traditional "look-but-don't-touch" gallery model is gasping for air. The industry is pivoting hard toward "experience economy" assets because, frankly, if it isn't on the 'gram, did it even happen? The Upside Down isn't just another tourist trap; it’s a masterclass in modern occupancy strategy. It's loud, it's slightly chaotic, and it flips the bird to the stiff, quiet halls of the Rijksmuseum. Is it high art? Probably not. Is it exactly what the market is craving right now? Absolutely. It’s a bit of a surreal fever dream that proves you don't need a 17th-century oil painting to keep people engaged—you just need a ball pit and some clever lighting. Sometimes, the best way to see a city is to turn it completely on its head.
About the Tour
Forget what you think you know about Dutch culture. While the rest of Amsterdam is busy showing off its historic canals and Golden Age history, The Upside Down is busy redefining the "museum" concept for the TikTok generation. This isn't a place where you'll be told to keep your voice down; it’s a 25-room interactive playground designed to make your social media feed explode.
What to Expect Inside
This isn't your typical walk-through attraction. You are the main character in a series of surreal, contemporary Dutch settings:
- Defy Gravity: Take a ride on an upside-down metro or wander through rooms where the ceiling is the floor.
- The Ball Pit Reimagined: Forget those dusty childhood pits. Jump into a voice-activated LED-light ball pit complete with its own "jacuzzi."
- High-Flying Luxury: Board a private jet—without the eye-watering charter costs—and capture the ultimate travel flex.
- The Silent Disco: Dance to your own rhythm in an upside-down club setting that challenges your sense of balance.
- Dutch Ice Bath: Dive into a stylized version of a local tradition without actually catching a cold.
The Full Experience
Once you’ve finished your "content marathon," the experience transitions into something a bit more chill. The Upside Down Café serves up a menu that is just as visual as the exhibits. We’re talking "freakshakes" that are basically works of art and colorful sandwiches that look almost too good to eat.
Pro Tip: If you're looking for a bit more energy, aim for a Friday or Saturday visit. They offer a cocktail combo ticket that includes live DJs, turning the venue into one of the most unique pre-game spots in the city.
Highlights
- Experience the world's largest upside down interactive experience
- Tickle your brain and have fun in the interactive upside down rooms
- Jump into the largest voice activated LED-light ball pit with a jacuzzi
- Create ultimate content in a true private jet and share with your friends
- Check out the famous Freakshake in the Instagrammable café
Know before you go
- The experience is wheelchair accessible by elevator